Why do people resist change? For all sorts of reasons: a sense of professional autonomy, tunnel vision, the comfort of routine, or even a simple lack of resources. In this lesson, you’ll learn what makes people say “no” to improvement efforts, and how you can address their concerns to move them closer to “yes.” You’ll also learn how different parts of a population may need different levels of support before adopting a new idea.
Estimated Time of Completion: 30 minutes
After completing this lesson, you will be able to:
1. Identify three common barriers to change.
2. List Everett Rogers’ five stages of diffusion of innovations.
3. Summarize Kurt Lewin’s “Unfreeze, Change, Freeze” theory of change.
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