A change that seems sensible and beneficial to you may feel threatening to others. In this course, you’ll learn how new ideas typically spread through a population, according to the work of psychologist Kurt Lewin and sociologist Everett Rogers. With their research in mind, you'll learn what you can do to help motivate the more change-resistant individuals in your population to embrace a new idea, to allow your innovation to spread as far as possible.
Estimated Time of Completion: 20 minutes
After completing this lesson, you will be able to:
1. Explain Kurt Lewin's three stages of change.
2. Describe five types of adopters according to Everett Rogers.
3. List several methods to help change-resistant individuals accept a new idea and increase the likelihood the idea will spread.
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You must achieve a minimum score of
% to successfully complete this lesson.